Conference Video: Smrati Gupta, PhD - Design Principles for Personalization with Ethics

This is Smrati Gupta, PhD’s tech talk at WiDS Puget Sound Conference 2020. Enjoy!

This is Smrati's Tech Talk from the WiDS Puget Sound Conference 2020 Abstract: We are always talking about the cool stuff that AI can do to change the world,...

ABSTRACT:

We are always talking about the cool stuff that AI can do to change the world, but there is a strong element of AI  that rests within the realms of the humans who create it. We foster our biases, our limitations, our understandings into AI-driven features in our products, making these products as biased, noninclusive and unfair. Since the world relies on these products, we face the domino effect of biased AI fostering our society with biases. This talk aims to throw some ways in which we need to make tangible and conscious efforts towards ensuring the User experiences are not driven by a biased mindset.

I am the leading Data Scientist at Microsoft Xbox driving the personalization and Recommendation engines for Microsoft Store and all Xbox Surfaces. I have about 7 years of experience in designing recommendation engines in different domains like enterprise software, cloud service selection besides Gaming. In addition, I hold the experience to lead Academic and Industrial consortiums in Horizon 2020 projects funded by the European Union to build secure multi-cloud applications that rely on AI-driven Decision Support Systems. I am a regular public speaker in universities and Industry.

Check out our Meet a Data Scientist on Smrati here.